Logitech was incorporated in Switzerland, and its stock has its main listing on the Swiss Exchange; its worldwide headquarters, however, are in Fremont, California, providing it with access to Silicon Valley's talent base, and Logitech has a secondary stock listing on the NASDAQ. Its primary manufacturing facilities are in Suzhou, China.
Product distribution reaches more than nations worldwide, with Europe generating 47 percent of net sales; North America, 37 percent; and the Asia-Pacific region, 16 percent. One of the most important inventions for "personalizing" computers was that of the computer mouse. Developed by computer visionary and pioneer Douglas C. Engelbart, a new computer input device made its debut in at the Stanford Research Institute. Engelbart continued to refine the concept, and by Engelbart's team made the first public presentation of the device--by then dubbed the "mouse"--at the American Federation of Information Processing Societies' Fall Joint Computer Conference at San Francisco.
Engelbart's mouse would change the course of computing history and would launch Logitech as a company a decade later. The first commercial presentation of the mouse also would present the first "windows"-type graphical user interface, which, controlled by the mouse, would enable the computer to become accessible for individual and home use, and not the private domain of highly trained programmers.
In conjunction with the mouse, Engelbart would introduce such basic computer concepts as the onscreen combining and manipulating of text and graphics, hypertext and hyperdocuments which would become extremely important for later Internet development , and videoconferencing.
Engelbart's place in the computer industry of the s and s was highlighted by his office's position as the second node of the ARPAnet, which would later become the Internet. Engelbart also proved an inspiration for a new generation of engineers and computer industry developers, including two Stanford University engineering students, Daniel Borel, from Switzerland, and Pierluigi Zappacosta, from Italy.
Inspired by the burgeoning Silicon Valley scene, Borel and Zappacosta decided to set up their own company to produce software products. The partners hoped to bring the same sense of entrepreneurship that they had found in California to the European computer industry.
In contrast to the United States, where high-tech companies could find a vast pool of venture capital and other financial backing, especially for the development of computer technology and products, the European situation in the late s remained fixed on an older corporate model. Unable to find the venture capital that they needed, and with no banks willing to risk a multimillion-dollar load, Borel and Zappacosta were forced to place their dream of starting their own software company on hold.
Engelbart's invention would change the pair's direction. As Zappacosta told Fortune: "We didn't want to be in mice. They seemed to be beneath our intelligence. We wanted to be a software company--like Microsoft.
In the pair acquired the U. Hardware proved an easier investment sell than the pair's software dream. With the backing of a number of Swiss investors, Borel and Zappacosta set up the company that would later become known as Logitech. The name, which would not be adopted until , was derived from the root of the French word for software, logiciel, plus the word tech. Originally operating from a "garage" shop, the company was established with headquarters in Apples, Switzerland, but with a strong U.
Borel and Zappacosta's timing was fortuitous. In Steve Jobs, of the rising computer star Apple, made the decision to incorporate Engelbart's mouse in the company's computer systems. The decision would revolutionize the computer industry, paving the way for the first truly "personal" computers.
Other computer designs would soon adopt the mouse as well. Borel and Zappacosta, originally scornful of the mouse, quickly discovered the device's interest, as well as its possibilities. They continued to make improvements in the design and manufacturing methods. Logitech at first produced mice for the Apple computer system. As other manufacturers began producing mice-controlled computer interfaces, Logitech's mice were adapted for these systems, too.
For the distribution of its products, Logitech was unable to afford the retail path. Instead, the company took out ads in the growing number of computer and other electronic technology magazines, newspapers, and trade journals. Logitech also would find a new boost as an OEM. In the company was contracted by Hewlett-Packard HP to produce mice for that company's computer systems. The HP contract placed Logitech--then known as Metaphor--on the computer peripherals map.
Apple, which was in the process of launching the breakthrough Macintosh computer systems, soon would turn to Logitech for its computer mouse needs as well. Around this time, Logitech also introduced the first "cordless" mouse, a product that would forecast the growing demand for the wireless desktop in the late s.
Logitech expanded rapidly. In the middle to late s it began increasing its manufacturing capacity, with plants in California and new plants in Taiwan in and in Cork, Ireland, in The launch of production in the Taiwan facility enabled Logitech to take on its largest client to date: IBM and its personal computer range, which already had succeeded in defining an industry standard for personal computing.
By then Logitech had moved into the retail channel, with the launch of its C7 mouse in December Apparently in Japan, Logitech is called Logicool because there was already a Logitech in Japan before our Logitech established a presence there. A global company with an internationally diverse management team, Logitech has more than 7, employees in more than 30 countries. Logitech headquarters and office locations Logitech is headquartered in Newark, CA and has 3 office locations across 2 countries.
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