What are some of the trends you see carrying on post-pandemic, and how are you readying your workforce to be ready with these trends? Liu: The virtual experience economy will continue to expand — from online events, to esports, to livestreaming, to e-commerce to efficiency-led technologies such as AI, chatbots, digital personalities, robotics, AR, mixed reality, — all these will remain and develop further post-pandemic.
Even when live events return in the new normal, we believe that virtual events will remain, and most event and brand experiences will be hybrid, featuring a smaller live component and an amplified digital experience livestreamed or on-demand streamed to a larger, virtual audience in multiple geographies.
Our team of event marketing experts remain passionate about delivering the best events and brand experiences and continue to stay in the know and ahead of the game with the latest developments in the virtual event world.
Trainings, webinars, reading and research combined with regular catch-ups with industry experts and our partners on the latest event tech and innovations are the best ways to make sure the team is well informed and prepared. Whilst this has always been our Clearwater Communications approach, it is now even more the case, as we pivot and adapt in these unprecedented times in the new normal.
Speed and agility — pre-Covid, we planned a year or more in advance and executed according to approved plan. Now, marketers who take the wait and see approach will fall behind.
This is a new world where marketing is agile, fast and in real time, with real-time insights is key. Reimagined experiences — international lockdowns, travel shutdowns, health and safety concerns of large group gatherings are forcing marketers to reimagine consumers experiences and create brand touchpoints that are more meaningful and inspiring.
These engagement touchpoints are activated pre, during and post-event to continuously relationship build and engage with the audience. In this new world of event marketing, it is not about who attends, everybody matters — be it the participant at the event or post-event. Marketers need to think about how to build multimedia, branded content that genuinely value adds to the experience, which will live on, long after the event and engage with all the people who cannot attend whether onsite or virtually.
The experience journey is at the heart of everything we do. The digital world is our most frequented playground now. It is not just about what platform to use; we reimagine the bigger picture and strive to elevate the virtual experience. We bring brands to life by articulating the brand story to the target audience in an immersive and inspiring way. Experts in marketing, we reimagine events and experiences - offline to online, to increase impact and influence, accelerate conversions and deliver measurable results for our global clients.
We dream, create, craft and deliver events and campaigns in Hong Kong, Singapore, throughout Asia and in the virtual space. We work with great brands to create more effective events and.
Our full-service event management and marketing services always deliver success, earn client trust and enduring partnerships. Insight-led strategy and research ensures effective experience design. Impactful event marketing, integrated marketing and communications campaigns. Creative ideas and design bring imagination to life. Live shows have. We guarantee perfect event production every time. Digital first websites and digital first event marketing campaigns.
Adopting a digital first approach to our campaigns and activations. Successful, onsite experience every time. State of the art registration design which is friendly, efficient and secure. Precise event planning and stress-free event logistics. Coordination and relationship management of sponsors, speakers, stakeholders. All Rights Reserved. Site design by c-Seven. Powered by the Mantis CMS.
Home tel: Contact. Slide 4. Corporate Communications The world is expanding and contracting at the same time. Employee Communications Employees can be the last to be considered when things change in an organization. Financial Communications Producing an annual report or annual meeting is not for the feint of heart.
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